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Transforming the everyday

We’re on a mission to build a new generation of young brands that change the world for the better.

 School SS99 & Academy FW10™ S/A. 2012-2022

New Kids on The Blockchain

Flávia Nogueira & Victor Hayashida &
Simon Pierre

From the moment you connect or arrive at School SS99 and Academy FW10 S/A, you'll receive the warmest welcomes. Who better to meet in this website than the founders themselves?


As the cracks in our system widen, we ask ourselves, "Why are we here?"

One Step Ahead

Beyond ESG:

Radical Transparency

If your company, product or service is already part of or wants to be part of the generation of value at the origin, then we have a great advancement. Because, more important than creating a marketing pitch, is putting it in practice in your value chain.

Building from the Ground Up

Open a unique window on the world

We are already thinking ahead for possible innovations and cutting-edge technology and practices to test out. Academy FW10 S/A plans on setting an industry standard moving forward.


BrandAnatomy® Methodology

Our Platform fuses biology, chemistry, technology, funding and go to market strategy to grows smarter over time

After we identify the unmet needs voices by customers using our BrandAnatomy® methodology, we developed our platform to find and design the pathways for product development. We use automation to build variants and identify the best starting point for improvement and full scale production.

There is a huge unmet demand in the marketplace for new, innovative products and materials. And we need it now.

We have been disciplined in selecting our initial target verticals, where the materials must create enormous value and less harmful, creating a high performance materials that are manufactured more cleanly.









Founded by a team 

of people from different disciplines and generations, we redefined the role of the creator and decentralized 

strategic inspiration. 

As a result, we agree that interconnected solutions will be crucial to our economic, social, political and environmental recovery. We believe that only a team with different identities will best be able to carry out collaborative and creative ventures with a wide scope, capable of predicting and rooting prosperous and sustainable solutions.

We’re purpose driven.

We rebuild systems to create resilient and humane organizations. 

We’re working to make the world a better place where everyone gets the same opportunities to realize their full potential on a healthy planet.

To get to know in detail the challenges of each experience we lived, schedule a conversation with us to understand how we can help you!

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